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How to Win Friends and Influence People is a 1936 self-help book written by Dale Carnegie. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. [1] [2] Carnegie had been conducting business education courses in New York since 1912. [3]
Cialdini wrote the 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. It was based on three "undercover" years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion.
French and Raven defined social influence as "a change in the belief, attitude, or behavior of a person (the target of influence) which results from the action of another person (an influencing agent)", and they defined social power as the potential for such influence, that is, the ability of the agent to bring about such a change using ...
In the interpersonal domain, people tend to shift their attitudes to align with those of their significant others. The general picture of social influence thus remains one of conformity and alignment attitudes. [22] A major implication of social judgment theory is that persuasion is difficult to accomplish.
David L. Swanson and Dan Nimmo define political communication in relation to strategic communications as "the strategic use of communication to influence public knowledge, beliefs, and action on political matters." [23] They emphasize this strategic nature of political communication by highlighting the role of persuasion in political discourse ...
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but ...
An APEC leader setting the tone for the 2013 APEC CEO summit with an opening speech. Leadership, is defined as the ability of an individual, group, or organization to "lead", influence, or guide other individuals, teams, or organizations.
The Washington Post describes The Leadership Challenge as a "business-meets-self help canon." [1] Carmine Gallo and Tom Gerace have cited The Leadership Challenge as an important book in developing their leadership skills. [5] [16] Verne Harnish described the book as "one of the five most important leadership books ever written." [17]