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In January 2014, Ocado started providing website, warehousing and delivery services for one of their main grocery rivals, Morrisons supermarkets, allowing them to operate online using Ocado's network of depots to deliver Morrisons groceries to online customers. [13] On 14 June 2014, the company changed its name from L. M. Solutions to Ocado Retail.
The Match & More card, introduced in 2014, price matched the chain's customers' comparable grocery shopping in store and online with Aldi, Lidl, Tesco, Sainsbury's and Asda. If a customer spent £15 or more and could have paid less for their comparable groceries, Morrisons automatically gave them the difference in points on their card at the ...
In 2011, UK retailer Wm Morrison bought a 10% stake in the company in order to learn about online shopping and launch its long-awaited online shopping service in the UK. [27] Using the investment to gain access to FreshDirect's operations, Morrisons reported in 2013 that it had "learned a lot about the economics of picking and delivery of food ...
The Shopping Assistant feature allows you to convert your grocery lists to items in your cart for delivery or pickup, which makes shopping a seamless experience.
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