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Furthermore, it becomes necessary to analyze the data, a byproduct of human interaction, using qualitative methods such as ethnography: a data ethnography explores the interchanges within online communities and data-mediated interactions [3] It is a means of understanding social worlds within data consumption.
Though netnography is developed from ethnography and applied in the online settings, it is more than the application of qualitative research in the form of traditional ethnographic techniques in an online context. There are several characters that differentiate netnography from ethnography. Research focus. Netnographic research is more focused ...
Ethnography can also be used in other methodological frameworks, for instance, an action research program of study where one of the goals is to change and improve the situation. [15] Ethnographic research is a fundamental methodology in cultural ecology, development studies, and feminist geography.
These limitations include participant reactivity, the potential for a qualitative investigator to over-identify with one or more study participants, "the impracticality of the Glaser-Strauss idea that hypotheses arise from data unsullied by prior expectations," the inadequacy of qualitative research for testing cause-effect hypotheses, and the ...
Online ethnography (also known as virtual ethnography or digital ethnography) is an online research method that adapts ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction. As modifications of the term ethnography, cyber-ethnography, online ethnography and virtual ethnography (as ...
The main critique of autoethnography — and qualitative research in general — comes from the traditional social science methods that emphasize the objectivity of social research. In this critique, qualitative researchers are often called "journalists, or soft scientists," and their work, including autoethnography, is "termed unscientific, or ...
Ethnographic mapping is a technique used by anthropologists to record and visually display activity of research participants within a given space over time. Ethnographic mapping is used to show and understand human interaction within a layout that displays events, places, and resources. Anthropologists can use the contents of space and time to ...
Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (including cultural anthropology and ethnology), sociology (including sociology of culture and cultural criminology), communication studies, human geography, and social ...