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Alvin and the Chipmunks were also early pitchers for Alpha-Bits, as Post's then-parent General Foods was the sponsor of The Alvin Show for its sole season beginning in 1961. Beginning in 1964, the mascot for Alpha-Bits was a postman , possibly a pun on " Post Man" named "Loveable Truly", who was originally voiced by insult comic Jack E. Leonard ...
The company published a cook book in 1932, the General Foods Cook Book, dedicated "To the American homemaker". Five editions were published between 1932 and 1937. The book includes photographs (among which is "General Foods offers over twenty famous products for your well-stocked pantry shelf") and a subject index. [13]
Post Holdings , manufacturer of such beloved brands as Alpha-Bits, Shredded Wheat, Pebbles, and Honey Bunches of Oats, has been branching out into crunchy granola territory with several acquisitions.
On December 31, 2012, Post Holdings acquired Attune Foods, a marketer of premium organic cereals and snacks under the Attune, Uncle Sam and Erewhon brands. [7]On May 28, 2013, Post Holdings purchased the branded and private label cereal, granola and snacks business of Hearthside Food Solutions, which included the Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola ...
On Monday, the company behind cereal brands such as Froot Loops, Mini-Wheats, and Rice Krispies split from Kellogg's snacking business — now known as Kellanova — which makes Cheez-It crackers ...
The rappers' company, Broadus Foods, Tuesday sued Post — its manufacturing partner — and retail giant Walmart for "collusion and conspiracy" in allegedly crippling sales of the rappers' cereal ...