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Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. [ 2 ] [ 3 ] The company specializes in products aimed at snowboarders , such as snowboards, bindings , boots , outerwear, and accessories.
Burton is a British online clothing retailer, former high street retailer and clothing manufacturer, specialising in men's clothing and footwear. The company was a constituent of the FTSE 100 Index , but became a trading name of Arcadia Group Brands Ltd , part of the Arcadia Group .
By 1977, Jake Burton Carpenter, an avid competitive snurfer, began developing an improved model without the rope and with the addition of rigid bindings for ski boots to the board. As more resorts began allowing snowboards on their ski lifts, the popularity of the snurfer waned. Poppen took up snowboarding at the age of 67.
Snowboarding in Valfréjus, France Snowboarder riding off of a cornice Freeride snowboarding, in areas off of the main trails. The first snowboards were developed in 1965 when Sherm Poppen, an engineer in Muskegon, Michigan, invented a toy for his daughters by fastening two skis together and attaching a rope to one end so he would have some control as they stood on the board and glided downhill.
Snowboard boots are mostly considered soft boots, though alpine snowboarding uses a harder boot similar to a ski boot. A boot's primary function is to transfer the rider's energy into the board, protect the rider with support, and keep the rider's feet warm. A snowboarder shopping for boots is usually looking for a good fit, flex, and looks.
Jake Burton Carpenter (April 29, 1954 – November 20, 2019), occasionally also known as Jake Burton or Jakie, was an American snowboarder, founder of Burton Snowboards, and one of the inventors of the modern day snowboard. A native of New York, he grew up in Cedarhurst, New York. [2]
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