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Former Starwood logo. Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. [8] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names.
The St. Regis brand was launched in 1998, [5] when Starwood rebranded a former Ritz-Carlton property it had bought in Aspen, Colorado as The St. Regis Aspen. [6] In 1999, Starwood rebranded the Carlton Hotel in Washington, D.C. [7] and two more former Ritz-Carlton properties in Houston [8] and Philadelphia [9] as St. Regis hotels.
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W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan. [2] [3] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand. [4] The concept included dark, muted colors, brushed metal, hotel staff in black T-shirts, photographs, and a bar. [5]
Starwood Amphitheatre, a former outdoor music venue in the Nashville, Tennessee area; Starwood Capital Group, an American private investment firm; Starwood Festival, an annual Neo-Pagan, New Age, multi-cultural and world music festival; Starwood Hotels and Resorts, an American hotel and leisure company acquired by Marriott in 2016.
Between 2013 and 2014, Starwood also acquired three British hospitality groups: De Vere Group for £ 232 million, [18] Four-Pillars Hotels for £ 90 million, [19] and Principal Hayley Group for £ 360 million. [20] In February 2014, Starwood Property Trust spun off Starwood Waypoint Residential Trust, a single-family rental real estate ...
Starwood acquired Sheraton from ITT Corporation in 1997 [213] and decided to create the St. Regis Hotels & Resorts luxury hotel chain, with the New York City hotel as the chain's flagship. [ 214 ] [ 215 ] The New York hotel was renamed The St. Regis New York to differentiate it from the numerous other St. Regis hotels in the new chain. [ 214 ]