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Twitter is increasingly being used as a business promotional tool. Twitter encourages this through "Twitter 101", a web-based tutorial aimed at business users. [125] For example, one of the notable business Twitter users is Dell, which reported $9m of its 2009 sales coming directly through Twitter and Facebook combined. [126]
Twitter can be used by celebrities, athletes, and other famous people for their own self-promotion. However, many celebrities either only partially maintain their accounts or do not actually maintain their own accounts at all. Rather, the accounts are maintained (or co-maintained) by their publicists. [6]
When you choose to follow another Twitter user, that user's tweets appear in reverse chronological order on your main Twitter page. If you follow 20 people, you'll see a mix of tweets scrolling down the page: breakfast-cereal updates, interesting new links, music recommendations, even musings on the future of education.
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Some examples are: Facebook's "Sponsored Stories", [43] LinkedIn's "Sponsored Updates", [44] and Twitter's "Promoted Tweets". [45] This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads' format blends well into non-paid news updates.
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A desktop application which allows users to filter and group their own and others' tweets. The iPhone version was released on June 16, 2009. Twitterfall: iOS and website Twitterfall is a way of viewing the latest 'tweets' of upcoming trends and custom searches on the micro-blogging site Twitter. Updates fall from the top of the page in near ...
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