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2. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Before companies launch social media advertising campaigns, they may consider and plan out the campaign's elements. This includes considering their target audience, in order for a brand to advertise more effectively, and determining which social media is best to reach the target audience.

3. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

4. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service the filling a need of the target market. Such feedback can present in various forms, such as surveys, contests, polls, etc.

5. How a personalized AI tool helped one marketing firm get 20 ...

   www.aol.com/one-marketing-firm-merging-ai...

   Newton said the AI program created and sent a personalized email to each of these companies this year. The email included a link to the sample landing page and a message advertising Jasper's services.

6. Target market - Wikipedia

   en.wikipedia.org/wiki/Target_market

   The choice of a target market relies heavily on the marketer's judgement, after carrying out basic research to identify those segments with the greatest potential for the business. Occasionally a business may select more than one segment as the focus of its activities, in which case, it would normally identify a primary target and a secondary ...

7. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   With respect to reach objectives, planners must decide what proportion of the target market need to be exposed to the advertising message. It is not always necessary to reach 100% of the target market. For new brands or brands with very low levels of awareness, it may be desirable to reach every member of the target market.