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Heuristics (from Ancient Greek εὑρίσκω, heurískō, "I find, discover") is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, [1] [2] [3] organizations, [4] and even machines [5] use to quickly form judgments, make decisions, and find solutions to complex problems.
The theory of attribute substitution unifies a number of separate explanations of reasoning errors in terms of cognitive heuristics. [1] In turn, the theory is subsumed by an effort-reduction framework proposed by Anuj K. Shah and Daniel M. Oppenheimer , which states that people use a variety of techniques to reduce the effort of making decisions.
A heuristic device is used when an entity X exists to enable understanding of, or knowledge concerning, some other entity Y. A good example is a model that, as it is never identical with what it models, is a heuristic device to enable understanding of what it models. Stories, metaphors, etc., can also be termed heuristic in this sense.
Under this theory, cooperating in everyday social situations tends to be successful, and as a result, cooperation is an internalized heuristic that is applied in unfamiliar social contexts, even those in which such behavior may not lead to the most personally advantageous result for the actor (such as a lab experiment).
In computer science and mathematical optimization, a metaheuristic is a higher-level procedure or heuristic designed to find, generate, tune, or select a heuristic (partial search algorithm) that may provide a sufficiently good solution to an optimization problem or a machine learning problem, especially with incomplete or imperfect information or limited computation capacity.
The cognitive miser theory is an umbrella theory of cognition that brings together previous research on heuristics and attributional biases to explain when and why people are cognitive misers. [2] [3] The term cognitive miser was first introduced by Susan Fiske and Shelley Taylor in 1984.
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...
A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge.