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Firestone Complete Auto Care is a chain of automotive maintenance shops founded in Nashville, Tennessee in 1926. There are over 2,300 Complete Auto Care locations in the United States, all of them independently owned by Firestone, with about 20 million customers each year as of 2002. [ 35 ]
Pep Boys is an American automotive aftermarket service chain. Originally named Pep Auto Supply, the company was founded in Philadelphia, Pennsylvania, in 1921 by Emanuel "Manny" Rosenfeld, Maurice "Moe" Strauss, W. Graham "Jack" Jackson, and Moe Radavitz.
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Firestone constructed hangars, ancillary buildings, and an 8,700 foot runway on the site. [9] Advertisement for Firestone's factory and exhibition building at the World's Fair showing Liberians harvesting and transporting rubber. The Firestone Plantation was originally envisioned for 350,000 people to be employed on the newly created plantations.
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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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