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Firestone Complete Auto Care is a chain of automotive maintenance shops founded in Nashville, Tennessee in 1926. There are over 2,300 Complete Auto Care locations in the United States, all of them independently owned by Firestone, with about 20 million customers each year as of 2002. [ 35 ]
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In return for a $5 million loan at a 7% interest rate, [2] Firestone was given complete authority over Liberian revenues until it was repaid. [10] Overtime the loan took a larger and larger portion of government income: it grew from 20% of the total revenue of Liberia in 1929, to 32% in 1930, to 54.9% in 1931 and nearly the whole revenue in ...
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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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