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  2. Demand forecasting - Wikipedia

    en.wikipedia.org/wiki/Demand_forecasting

    An example of a model for forecasting demand is M. Roodman's (1986) demand forecasting regression model for measuring the seasonality affects on a data point being measured. [11] The model was based on a linear regression model , and is used to measure linear trends based on seasonal cycles and their affects on demand i.e. the seasonal demand ...

  3. Bass diffusion model - Wikipedia

    en.wikipedia.org/wiki/Bass_diffusion_model

    The basic premise of the model is that adopters can be classified as innovators or as imitators, and the speed and timing of adoption depends on their degree of innovation and the degree of imitation among adopters. The Bass model has been widely used in forecasting, especially new product sales forecasting and technology forecasting.

  4. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  5. Product forecasting - Wikipedia

    en.wikipedia.org/wiki/Product_forecasting

    Product forecasting is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness , distribution , price , fulfilling unmet needs and competitive alternatives.

  6. SPSS Modeler - Wikipedia

    en.wikipedia.org/wiki/SPSS_Modeler

    In early 2000, the software was developed into a client–server model architecture, and shortly afterward, the client front-end interface component was rewritten fully and replaced with a new Java front-end, which allowed deeper integration with the other tools provided by SPSS. SPSS Clementine version 7.0: The client front-end runs under Windows.

  7. Tracking signal - Wikipedia

    en.wikipedia.org/wiki/Tracking_signal

    Forecasts can relate to sales, inventory, or anything pertaining to an organization's future demand. The tracking signal is a simple indicator that forecast bias is present in the forecast model. It is most often used when the validity of the forecasting model might be in doubt.

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