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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
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Williams filmed a full part that appeared in the 1999 Chocolate Tour video and released a signature model shoe with DC in 2000. [7] [8] Williams appeared in the 2003 DC Shoes video The DC Video prior to commencing his own company with the assistance of his business partner, Eli Soto, who had collaborated with Williams on the Gold Wheels brand. [9]
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