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Trajan is a serif typeface designed in 1989 by Carol Twombly for Adobe. [2] [1]The design is based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajan's Column, hence the name.
Product Sans is a contemporary geometric sans-serif typeface created by Google for branding purposes. [2] [3] It replaced the old Google logo on September 1, 2015.As Google's branding was becoming more apparent on multiple device types, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
Brandon Grotesque is a sans-serif typeface designed by Hannes von Döhren of HVD Fonts during 2009 and 2010. Spacing and kerning was done by Igino Marini of iKern. The typeface includes Thin, Light, Regular, Medium, Bold and Black weights. Italic versions were also made available for each weight. [1]
Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface.
In 2017, the BBC began to phase out Gill Sans in favour of a proprietary corporate font family, "Reith" (named after its first general manager John Reith), which was designed to be more legible on mobile devices, and did not require licensing for continued use. [147] The font was adopted by the BBC's corporate logo in 2021. [148]
ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.