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In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot. In 2016, the Kenmore brand was expanded into consumer electronics with the launch of Kenmore-branded high definition (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV) televisions. [7]
Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.
During this era, their success in television sales allowed them to diversify into other major appliances, including refrigerators. During World War II, Admiral was the weekly sponsor of the CBS Radio Network Sunday news program, with it and World News Today utilising the promotional slogan "America's Smart Set."
In 1947, Amana manufactured the first upright freezer for the home, and in 1949 it added a side-by-side refrigerator. [4] In 1950 the company was sold to a group of investors, including its founder, and became Amana Refrigeration, Inc. [5] In 1954, it began making air conditioners. [6]
After being cleared by a federal appeals court in January 1986, Whirlpool Corporation was cleared to purchase KitchenAid for $150 million, after initial complaints regarding competition from dishwasher manufacturers White Consolidated Industries and Magic Chef were dismissed. [8] [9] Refrigerators were added to the product line later in 1986. [1]
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