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In sociolinguistics, language planning (also known as language engineering) is a deliberate effort to influence the function, structure or acquisition of languages or language varieties within a speech community. [1] Robert L. Cooper (1989) defines language planning as "the activity of preparing a normative orthography, grammar, and dictionary ...
“The pyramid shape shows the immediacy of some factors and the relatively distal influence of others.” (p. 546) At the top of the pyramid is the point of communication, and moving down the pyramid, the influencing factors become less transient, situation specific and more long term, stable factors that can be applied to almost any situation.
Raciolinguistics examines how language is used to construct race and how ideas of race influence language and language use. [1] Although sociolinguists and linguistic anthropologists have previously studied the intersections of language, race, and culture, raciolinguistics is a relatively new focus for scholars trying to theorize race throughout language studies.
Performativity is the concept that language can function as a form of social action and have the effect of change. [1] The concept has multiple applications in diverse fields such as anthropology, social and cultural geography, economics, gender studies (social construction of gender), law, linguistics, performance studies, history, management studies and philosophy.
Media linguistics is the linguistic study of language use in the media. It studies the functioning of language in the media sphere, or modern mass communication presented by print, audiovisual, digital, and networked media. Media linguistics investigates the relationship between language use, which is regarded as an interface between social and ...
The theory views language expectancies as enduring patterns of anticipated communication behavior which are grounded in a society's psychological and cultural norms.Such societal forces influence language and enable the identification of non-normative use; violations of linguistic, syntactic and semantic expectations will either facilitate or inhibit an audience's receptivity to persuasion. [2]
SBCC on the Development-Entertainment spectrum. Social and behavior change communication (SBCC), often also only " BCC " or " Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive ...
Roman Jakobson defined six functions of language (or communication functions), according to which an effective act of verbal communication can be described. [2] Each of the functions has an associated factor. For this work, Jakobson was influenced by Karl Bühler 's organon model, to which he added the poetic, phatic and metalingual functions.