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Website. blueoceanstrategy.com. Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand ...
Blue Ocean Strategy (2005) Awards. Nobels Colloquia Prize (2008) W. Chan Kim ( Korean : 김위찬; born 1951 [ 1]) is a South Korean business theorist. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean ...
Renée Mauborgne (born 1963 [1]) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau -based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book Blue Ocean Strategy. [2][3]
Blue economy is a term in economics relating to the exploitation, preservation and regeneration of the marine environment. Its scope of interpretation varies among organizations. However, the term is generally used in the scope of international development when describing a sustainable development approach to coastal resources and ocean ...
Free and Open Indo-Pacific. Indo-Pacific. The green circle covers ASEAN. Free and Open Indo-Pacific (FOIP; Japanese: 自由で開かれたインド太平洋戦略, romanized: jiyū de hirakareta Indotaiheiyō senryaku) is an umbrella term that encompasses Indo-Pacific -specific strategies of countries with similar interests in the region. [1]
Coined by business professors W. Chan Kim and Renée Mauborgne, the term came to prominence with their 2005 book, Blue Ocean Strategy. As a method for business leaders to inject creativity into ...