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In the summer of 2005, Burger King introduced BK Chicken Fries to its menu. The advertising campaign featured a faux metal band named Coq Roq in a commercial called Bob Your Head, members of whom wore chicken masks parodying the style of masks of nu metal band Slipknot.
MINIMAL was founded by Chef Arvin Wan. Wan is a native of Taichung who studied at the National Kaohsiung University of Hospitality and Tourism (NKUHT). Following time spent working at traditional restaurants and an ice cream parlor Wan opened a restaurant named Sur with his friend and fellow NKUHT graduate Lin Yi-hua where Wan managed the dessert side.
The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes, including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's , Taco Bell and Wendy's .
He also diversified into liquid milk marketing (Arokya). By 2001, Arun Ice Cream and Arokya had become a 100 CR business. 9. He opened premium ice cream parlours under "Ibaco", offering unlimited scoops for customers. He also placed billboards of Ice cream bookings in advance. These masterstrokes made Arun Ice Creams a 2000 CR business in 2014.
The Best Mexican Restaurant in Every State. ... Many of them offer limited-time deals, like buy-one-get-one-free or $5 menu items. ... Advertising; Licensing;
In late 2012, McDonald's signed a multi-year deal to become the official restaurant sponsor of the NFL. It was the presenting sponsor of the 2013 Pro Bowl, and was able to use the NFL shield and logos of all 32 teams in its campaigns. [23] National Rugby League (Channel 9 and Fox League) NBA (fast food partner) Olympic Games (official fast-food ...