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Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement.
Tone is the use of pitch in language to distinguish lexical or grammatical meaning—that is, to distinguish or to inflect words. [1] All oral languages use pitch to express emotional and other para-linguistic information and to convey emphasis, contrast and other such features in what is called intonation, but not all languages use tones to distinguish words or their inflections, analogously ...
Techniques that involve semantics and the choosing of words. Anglish: a writing using exclusively words of Germanic origin; Auto-antonym: a word that contains opposite meanings; Autogram: a sentence that provide an inventory of its own characters; Irony; Malapropism: incorrect usage of a word by substituting a similar-sounding word with ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 14 January 2025. This is a list of onomatopoeias, i.e. words that imitate, resemble, or suggest the source of the sound that they describe. For more information, see the linked articles. Human vocal sounds Achoo, Atishoo, the sound of a sneeze Ahem, a sound made to clear the throat or to draw attention ...
Accumulatio – the emphasis or summary of previously made points or inferences by excessive praise or accusation.; Actio – canon #5 in Cicero's list of rhetorical canons; traditionally linked to oral rhetoric, referring to how a speech is given (including tone of voice and nonverbal gestures, among others).
Drawing up a comprehensive list of words in English is important as a reference when learning a language as it will show the equivalent words you need to learn in the other language to achieve fluency. A big list will constantly show you what words you don't know and what you need to work on and is useful for testing yourself.
The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.
Tone should always be included in the transcriptions of tonal languages. Because tone numbers are ambiguous—the reader may not know whether [ma4] is supposed to be high tone, low tone, or a tone number, for example—IPA transcriptions should use diacritic marks ([má]) or tone letters ([ma˦]), unless the article explains the numbering system.