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International usage. Better dead than Red – anti-Communist slogan. Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans. Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen ...
1916. "America First and America Efficient" – Charles Evans Hughes. "He has kept us out of war." – Woodrow Wilson 1916 U.S. presidential campaign slogan. "He proved the pen mightier than the sword." – Woodrow Wilson 1916 U.S. presidential campaign slogan. "War in the East, Peace in the West, Thank God for Woodrow Wilson."
The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated ...
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [5] USP focuses on explicit claims of uniqueness involving an ...
Donald Trump at a campaign rally in Las Vegas on Sept. 13. WASHINGTON — For many who answered to President Donald Trump, the job was a risk-reward proposition like no other. There was a chance ...
Outcome. “We Bring Good Things to Life” was extremely successful and became the longest running corporate advertising campaign. It did not take long for consumers to see GE as more than a producer of electrical household products. By the early 1990s, GE was among the most recognized brands in the United States along with Coca-Cola and IBM.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices to ...