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Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth. [1] The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with marketing ...
Congestion pricing is a concept from market economics regarding the use of pricing mechanisms to charge the users of public goods for the negative externalities generated by the peak demand in excess of available supply. Its economic rationale is that, at a price of zero, demand exceeds supply, causing a shortage, and that the shortage should ...
Where pricing is strategic, marketers develop an overall pricing strategy which is consistent with the organization's mission and values. This pricing strategy typically becomes part of the company's overall long-term strategic plan. The strategy is designed to provide broad guidance for price-setters and ensures that the pricing strategy is ...
Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage (a "markup") to the product's unit cost. Essentially, the markup percentage is a method of generating a particular desired rate of return. [1][2] An alternative pricing method is value-based pricing.
In mathematical language, the price is an affine function (sometimes also linear function) of the quantity bought. An example would be a cell phone contract where a base price is paid each month with a per-minute price for calls. Sliding-scale price contracts achieve a similar effect, although the terms are stated differently. The price ...
History of mobile phones. A man talks on his mobile phone while standing near a conventional telephone box, which stands empty. Enabling technology for mobile phones was first developed in the 1940s but it was not until the mid-1980s that they became widely available. By 2011, it was estimated in Britain that more calls were made using mobile ...