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  2. Accounting ethics - Wikipedia

    en.wikipedia.org/wiki/Accounting_ethics

    —Robert H. Montgomery, describing ethics in accounting in 2009 Accounting ethics is primarily a field of applied ethics and is part of business ethics and human ethics, the study of moral values and judgments as they apply to accountancy. It is an example of professional ethics. Accounting was introduced by Luca Pacioli, and later expanded by government groups, professional organizations ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  4. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    Marketing. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics.

  5. Economic ethics - Wikipedia

    en.wikipedia.org/wiki/Economic_ethics

    Economic ethics is the combination of economics and ethics that judges from both disciplines to predict, analyze, and model economic phenomena. It encompasses the theoretical ethical prerequisites and foundations of economic systems. This particular school of thought dates back to the Greek philosopher Aristotle, whose Nicomachean Ethics ...

  6. Demand forecasting - Wikipedia

    en.wikipedia.org/wiki/Demand_forecasting

    Demand forecasting is the prediction of the quantity of goods and services that will be demanded by consumers at a future point in time. [ 1 ] More specifically, the methods of demand forecasting entail using predictive analytics to estimate customer demand in consideration of key economic conditions. This is an important tool in optimizing ...

  7. Business ethics - Wikipedia

    en.wikipedia.org/wiki/Business_ethics

    t. e. Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. [1]

  8. Accounting - Wikipedia

    en.wikipedia.org/wiki/Accounting

    Accounting, also known as accountancy, is the process of recording, processing and analyzing information about economic entities, such as businesses and corporations. [1] [2] [1] [3] [4] Accounting measures and analyzes [5] the results of an organization's economic activities and conveys this information to a variety of stakeholders, including investors, creditors, management, and regulators. [6]

  9. Triple bottom line - Wikipedia

    en.wikipedia.org/wiki/Triple_bottom_line

    The triple bottom line (or otherwise noted as TBL or 3BL) is an accounting framework with three parts: social, environmental (or ecological) and economic. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. [1]