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Subsidiary brands and product lines owned by Revlon, Inc., American cosmetic, fragrance, skin care and personal products company founded in 1932. Pages in category "Revlon brands" The following 11 pages are in this category, out of 11 total.
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care.The headquarters of Revlon was established in New York City on March 1, 1932, where it remains.
Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top-of-the-range line: Ultima II. [3] Revson claimed it was his favorite and most personal line, and it was the only line to which he directly attached his name until the launch of Revlon's ...
On December 2, 2014, the company announced Karlina Caune would be the new face of the brand. [6] Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons".
Charlie, named after Charles Revson, [2] was released in 1973. [3] It was originally launched to compete with Estée, a fragrance released by Estée Lauder. [2] Ad campaigns for the scent featured models Shelley Hack, Charly Stember, and, notably, Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company's advertising. [4]
The brand became associated with mid-price stores like J. C. Penney and maintained a focus on the "mature" customer. After several years of unsuccessful revival attempts (including an endorsement deal with Kathie Lee Gifford for their Timeless line) and facing massive debt, Revlon put (among many others) the line for sale, but had no takers.