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British anthropologist Alfred Gell described art as "the technology of enchantment," permitting us to "see the real world in an enchanted form". [1] American sociologist George Ritzer uses the term enchantment in his analysis of consumerism and McDonaldization, [2] making the argument that "enchantment of the consumer is necessary for the spell ...
Enchantment is a 1948 American romantic drama film directed by Irving Reis and starring David Niven, Teresa Wright and Evelyn Keyes. It was produced by Samuel Goldwyn , and based on the 1945 novel A Fugue in Time by Rumer Godden .