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Lavazza is the official coffee in the Italian Pavilion at the Expo 2015 in Milan. [citation needed] Lavazza acquired the Carte Noire and Merrild brands from Jacobs Douwe Egberts in February 2016. Lavazza purchased an 80% stake in Canadian-based Kicking Horse Coffee in May 2017. [6] Lavazza bought the drinks division of Mars UK in 2018 for $650m ...
In contrast to the institutionally-marketed Lavazza Blue pods, the A Modo Mio pods are sold in supermarkets. Lavazza made an agreement with the Seico to produce coffee machines compatible only with the A Modo Mio system. It invested €10,000,000 for the A Modo Mio system and 6 million euro for advertising and marketing. [2]
In 2010, Lavazza died due to a severe heart attack in Turin, Italy. [2] The Lavazza company, today, is the sixth biggest coffee roaster with mustering over $1.1billion euros in sales. [3] The company sells coffee in more than 90 countries after Emilio's reign as head of Lavazza. [4]
ISSpresso was the first espresso coffee machine designed for use in space, produced for the International Space Station by Argotec and Lavazza in a public-private partnership with the Italian Space Agency (ASI). ISSpresso was one of nine experiments selected by the Italian Space Agency for the Futura mission. [1]
In 2013, KFC rolled out Lavazza coffee across all of its UK outlets. [110] In February 2018, KFC had to temporarily close 575 of its UK outlets and restrict menus and opening hours in other branches as a result of its newly contracted distributor, DHL, failing to deliver chicken to the outlets. [111]
Costa Coffee – Despite Costa Coffee having only 40 outlets [13] operational across the country as of 2010, Barista Lavazza is facing stiff competition from Costa Coffee. Costa Coffee is an urban chain and location plays a crucial role in its business plan.