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The Court further rejected the NCAA's appeal that it was not a "commercial enterprise," noting the "highly profitable" and "professional" nature of certain college sports. [2] Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies.
The NCAA entered into its first NIL licensing deal allowing the use of the March Madness logo to Topps trading cards featuring basketball stars Caitlin Clark, Angel Reese, Zach Edey and Tristen ...
Football and men’s basketball account for nearly 67% of NIL compensation, according to Opendorse, while male athletes lead NIL activities (62.7%) and receive 93% of donor compensation.
The first year of the athlete compensation era in college sports evolved into almost everything the NCAA didn't want when it gave the green light last summer. What was envisioned as a way for ...
The 2024–25 NCAA Division I men's basketball season began on November 4, 2024. The regular season will end on March 16, 2025, with the 2025 NCAA Division I men's basketball tournament beginning with the First Four on March 18 and ending with the championship game at the Alamodome in San Antonio, Texas, on April 7.
NIL represents a revolution in college athletics unmatched since the NCAA began sponsoring women's championship sports in 1981. Confused about NIL? 10 questions explore how name, image and ...
The ever-changing NCAA basketball portal and growing NIL opportunities are challenges met by the Bradley Braves and Home of the Brave collective.
The NCAA is working to reform its transfer rules. The NCAA failed to implement detailed rules to regulate NIL in 2021, instead leaning on existing rules against recruiting inducements and pay-for ...