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Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
Earth Optimism is a movement promoting a positive outlook towards problems related to environmental or climate issues. Earth Optimism provides an alternative narrative to mainstream environmental news by highlighting the potential for humans to positively impact the environment by making small changes at individual and community levels.
Without doubt, motivational research became increasingly well known within the advertising and marketing professions from the late 1940s. The Journal of Marketing featured the method in the April issue of 1950; Newsweek also featured the subject in October, 1955 and Fortune magazine devoted its cover story in June 1956 to the field.
Positive mental attitude (PMA) is a concept first introduced in 1937 by Napoleon Hill in the book Think and Grow Rich. The book never actually uses the term, but discusses the importance of positive thinking as a contributing factor of success. [ 1 ]
The research team found empirical support for the idea that contrasting the current society after contemplating utopia is more effective in eliciting criticism and change functions. In contrast, the reverse order of utopian thinking did not yield a significant effect compared to a control group that did not engage in utopian contemplation.
A 2008 meta-analysis of 193 studies sought to interpret the link between science knowledge and attitude towards science. [17] The studies included were taken using nonuniform methods across the world between 1989 and 2004 to provide a cross-cultural analysis. Broad and specific science knowledge and attitude categories were correlated.