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The commercials included high-divers, water skiers, a dolphin, dishwashers, jackhammers, paint mixers, and the propeller of an outboard motor, each torturing a Timex watch. [ 26 ] Consumer demand increased for the watches, despite resistance from jewelers because of the low 50% markup, and Timex opened new distribution channels including ...
A diving watch, also commonly referred to as a diver's or dive watch, is a watch designed for underwater diving that features, as a minimum, a water resistance greater than 1.1 MPa (11 atm), the equivalent of 100 m (330 ft). The typical diver's watch will have a water resistance of around 200 to 300 m (660 to 980 ft), though modern technology ...
In 1978, Seiko introduced the world's first quartz diver's watch with a water resistance of 600 meters; in 1982, the world's first wristwatch with a television; in 1983, the world's first wristwatch with a record-and-play function and an analog quartz chronograph; in 1984, the world's first wristwatch computer; and in 1986, the world's first ...
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
Zodiac Watches, or simply Zodiac, is an American [1] brand of Swiss-made watches founded in 1882 by Ariste Calame in Le Locle, Switzerland. The company mostly focuses on its dive watches through its Sea Wolf line, [ 2 ] one of the first modern dive watches, which debuted in 1953, before the Rolex Submariner and after Blancpain Fifty Fathoms. [ 3 ]
The Amphibia creation was led by Vostok's chief of their new design bureau. The objectives were to create a watch that was competitive with contemporary diving watch such as the Blancpain 50 Fathoms, the Rolex Submariner and the watches using the compressor case, and to create a watch that could operate reliably at the temperature and pressure of 20 atmospheres (and later 30 atmospheres).
Shock resistant is a common mark stamped on the back of wrist watches to indicate how well a watch copes with mechanical shocks. In a mechanical watch, it indicates that the delicate pivots that hold the balance wheel are mounted in a spring suspension system intended to protect them from damage if the watch is dropped.
A dive computer, personal decompression computer or decompression meter is a device used by an underwater diver to measure the elapsed time and depth during a dive and use this data to calculate and display an ascent profile which, according to the programmed decompression algorithm, will give a low risk of decompression sickness.