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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
SBC SMART Yellow Pages logo, 2002-2004. In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory.
When its parent, Southern New England Telecommunications, was acquired by SBC Communications in 1998, [1] its operations remained largely independent of other SBC directory companies. In 2003, [ 2 ] however, following brand standardization, the SNET Yellow Pages were rebranded the SBC Yellow Pages.
The Ohio Bell Telephone Company, now doing business as AT&T Ohio, is the Bell Operating Company serving most of Ohio and parts of West Virginia. It is a wholly owned subsidiary of AT&T . Its headquarters is the Ohio Bell Building at 750 Huron Road, Cleveland , Ohio , and formerly had a secondary headquarters at 150 East Gay Street, Columbus ...
The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
It combined the former directory operations of Illinois Bell, Indiana Bell, Michigan Bell, Ohio Bell and Wisconsin Telephone. Ameritech Publishing published telephone directories in Indiana, Ohio, Michigan, and Wisconsin. Directories in Illinois were made in a joint venture with R. H. Donnelley.