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  2. How companies can crack the brand trust code - AOL

    www.aol.com/finance/companies-crack-brand-trust...

    Apple is a brand trust standout for Travis, who says the tech giant has recovered from many mistakes “because they stick to their higher-order purpose, the democratization of technology.”

  3. Trust-based marketing - Wikipedia

    en.wikipedia.org/wiki/Trust-based_marketing

    Trust-based marketing focuses on customer advocacy techniques that assist consumers in making informed purchase decisions based on comprehensive marketplace options and equitable advice. The theory contends that being honest and open is the best path to building consumer trust and creating a more loyal customer base. This is said to give ...

  4. Brand relationship - Wikipedia

    en.wikipedia.org/wiki/Brand_relationship

    A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. [1] For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and ...

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand trust is the intrinsic 'believability' that any entity evokes. In the commercial world, the intangible aspect of brand trust impacts the behavior and performance of its business stakeholders in many intriguing ways. It creates the foundation of a strong brand connect with all stakeholders, converting simple awareness to strong commitment ...

  6. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.

  7. Brand equity - Wikipedia

    en.wikipedia.org/wiki/Brand_equity

    Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.

  8. This 'Severance' Fan Theory Will Make You Question Everything

    www.aol.com/lifestyle/severance-fan-theory...

    It would brand her as the enemy, and her friends may not trust her anymore. Plus, she probably doesn’t fully understand what happened to her either. However, many fans believe that this is not ...

  9. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    Customer perceived value, brand trust, customer satisfaction, repeat purchase behavior, and commitment are found [weasel words] to be the key influencing factors of brand loyalty. Commitment and repeated purchase behavior are considered [weasel words] as necessary conditions for brand loyalty followed by perceived value, satisfaction, and brand ...