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  2. Academic authorship - Wikipedia

    en.wikipedia.org/wiki/Academic_authorship

    Outlined in the author disclosure statement for the American Journal of Human Biology, [48] this is a policy more common in scientific fields where funding often comes from corporate sources. Authors are also commonly required to provide information about ethical aspects of research, particularly where research involves human or animal ...

  3. Attribution (copyright) - Wikipedia

    en.wikipedia.org/wiki/Attribution_(copyright)

    In cases when the copyright holder is the author themselves, this behavior is often moralized as a sign of decency and respect to acknowledge the creator by giving them credit for the work. This said, a work in the public domain, which is any not covered by copyright, has no such attribution requirement in most parts of the world.

  4. Wikipedia : Identifying and using self-published works

    en.wikipedia.org/wiki/Wikipedia:Identifying_and...

    The author decides what stories to include, and writes them. If the author needs help with editing, illustrating, designing, marketing, website management, etc., then the author hires whoever they want and pays for their services. The author pays all publication expenses (e.g., printing and postage costs; e-mail and webhosting costs).

  5. Author - Wikipedia

    en.wikipedia.org/wiki/Author

    [11] Foucault's author function is the idea that an author exists only as a function of a written work, a part of its structure, but not necessarily part of the interpretive process. The author's name "indicates the status of the discourse within a society and culture," and at one time was used as an anchor for interpreting a text, a practice ...

  6. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, idiosyncratic wording choices, and tone. [ 3 ] [ 4 ] Another benefit of developing a brand language is the ability for a corporation or product to be recognizable across international borders, while other ...

  7. Authors' rights - Wikipedia

    en.wikipedia.org/wiki/Authors'_rights

    Authors' rights have two distinct components: the economic rights in the work and the moral rights of the author. The economic rights are a property right which is limited in time and which may be transferred by the author to other people in the same way as any other property (although many countries require that the transfer must be in the ...

  8. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    Co-author Jim Collins became a "superstar" among M.B.A.'s. Collins used his share of the profits to "set up his own research center in Boulder, Colo., staffed with a team of grad students who tackle multiyear research projects aimed at answering big-business questions." [4] This research ultimately led to subsequent books such as Good to Great.

  9. David Aaker - Wikipedia

    en.wikipedia.org/wiki/David_Aaker

    Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. [11] The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.