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  2. Marty Neumeier - Wikipedia

    en.wikipedia.org/wiki/Marty_Neumeier

    Marty Neumeier (born October 10, 1947) is an American author and speaker who writes about brand, design, innovation, and creativity. He is currently Director of CEO Branding for Liquid Agency, a branding agency in San Jose, California. [1]

  3. Millen Brand - Wikipedia

    en.wikipedia.org/wiki/Millen_Brand

    Millen Brand (January 19, 1906 – March 19, 1980) was an American writer and poet. His novels, The Outward Room (1938) and Savage Sleep (1968), addressed mental health institutions and were bestsellers in their day.

  4. No Logo - Wikipedia

    en.wikipedia.org/wiki/No_Logo

    No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein.First published by Knopf Canada and Picador in December 1999, [1] [2] shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller.

  5. David Aaker - Wikipedia

    en.wikipedia.org/wiki/David_Aaker

    Aaker received his SB in Management from the MIT Sloan School of Management and then his MA in Statistics and PhD in Business Administration at Stanford University.. He is the E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business [4] and the currently the vice chairman of Prophet, a global brand and marketing consultancy firm, and an advisor to Dentsu, a Japanese ...

  6. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    These are both examples of emotional branding. It is important to note that emotional branding is something that comes with time and long standing presence. For example, attachment of the specific emotion of "nostalgia" to the Kodak brand of film, "bonding" to the Jim Beam bourbon brand, and "love" to the McDonald's brand are built over time. [18]

  7. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.