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  2. Marty Neumeier - Wikipedia

    en.wikipedia.org/wiki/Marty_Neumeier

    Marty Neumeier (born October 10, 1947) is an American author and speaker who writes about brand, design, innovation, and creativity. He is currently Director of CEO Branding for Liquid Agency, a branding agency in San Jose, California. [1]

  3. List of pen names - Wikipedia

    en.wikipedia.org/wiki/List_of_pen_names

    This is a list of pen names used by notable authors of written work. A pen name or nom de plume is a pseudonym adopted by an author.A pen name may be used to make the author' name more distinctive, to disguise the author's gender, to distance the author from their other works, to protect the author from retribution for their writings, to combine more than one author into a single author, or ...

  4. List of best-selling fiction authors - Wikipedia

    en.wikipedia.org/wiki/List_of_best-selling...

    This is a list of best-selling fiction authors to date, in any language. While finding precise sales numbers for any given author is nearly impossible, the list is based on approximate numbers provided or repeated by reliable sources. "Best selling" refers to the estimated number of copies sold of all fiction books written or co-written by an ...

  5. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    These are both examples of emotional branding. It is important to note that emotional branding is something that comes with time and long standing presence. For example, attachment of the specific emotion of "nostalgia" to the Kodak brand of film, "bonding" to the Jim Beam bourbon brand, and "love" to the McDonald's brand are built over time. [18]

  6. Millen Brand - Wikipedia

    en.wikipedia.org/wiki/Millen_Brand

    Millen Brand (January 19, 1906 – March 19, 1980) was an American writer and poet. His novels, The Outward Room (1938) and Savage Sleep (1968), addressed mental health institutions and were bestsellers in their day.

  7. No Logo - Wikipedia

    en.wikipedia.org/wiki/No_Logo

    No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein.First published by Knopf Canada and Picador in December 1999, [1] [2] shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller.