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Marty Neumeier (born October 10, 1947) is an American author and speaker who writes about brand, design, innovation, and creativity. He is currently Director of CEO Branding for Liquid Agency, a branding agency in San Jose, California. [1]
This is a list of pen names used by notable authors of written work. A pen name or nom de plume is a pseudonym adopted by an author.A pen name may be used to make the author' name more distinctive, to disguise the author's gender, to distance the author from their other works, to protect the author from retribution for their writings, to combine more than one author into a single author, or ...
Millen Brand (January 19, 1906 – March 19, 1980) was an American writer and poet. His novels, The Outward Room (1938) and Savage Sleep (1968), addressed mental health institutions and were bestsellers in their day.
These are both examples of emotional branding. It is important to note that emotional branding is something that comes with time and long standing presence. For example, attachment of the specific emotion of "nostalgia" to the Kodak brand of film, "bonding" to the Jim Beam bourbon brand, and "love" to the McDonald's brand are built over time. [18]
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."
This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources. Novellas are works of prose fiction longer than a short story but shorter than a novel. Several novellas have been recognized as among the best examples of the literary form. Publishers and literary award societies typically consider a ...
No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein.First published by Knopf Canada and Picador in December 1999, [1] [2] shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller.
For a brand to transcend into "lovemark" territory, it has to be high on both axes at once. Duncan sums up the concept in one sentence: "Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand."