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The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Pfizer in 2021. [2] It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995. [citation needed] It then changed its name back to Nature's Bounty Co. in 2016. [3]
Vitamin World, Inc. was founded in 1977 as a subsidiary of NBTY Inc, later the Nature's Bounty Company. [1] NBTY manufactured and sold vitamin and mineral supplement products under the "Vitamin World" label, sports nutrition products under their "Precision Engineered" label, and numerous National Brand label products at the stores.
Swanson's personal regimen began with vitamin E, and by 1968, he was a regular user of several vitamins and supplements and began ordering in bulk to maintain his personal supply. Not long after he ordered 5,000 vitamin E capsules and began selling supplements through the mail. Shortly thereafter, he began publishing small catalogs of his own.
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