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In 1995 Walmart and LA Gear signed a three-year contract to design lower-value and specific-to-store shoes for Walmart, but the venture failed as sales for LA Gear shoes at Walmart had declined. The company filed for Chapter 11 bankruptcy in 1998, in the process greatly reducing the lines of shoes it was selling.
It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and NBA players, notably Kareem Abdul-Jabbar and George Gervin. By 1973, the Superstar was reportedly worn ...
Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. ... Adidas. Jabbar ...
A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
Adidas Gazelle Bold in blue and yellow. Gazelle Bold is a platform variant of the Gazelle Indoor that was released in 2022 and specifically made for women. The design keeps all of the same features of the original Gazelle Indoor with the exception of the bottom of the shoe which features 3 soles stacked on top of each other.
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