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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
A fundamental difficulty with focus groups (and other forms of qualitative research) is the issue of observer dependency: the results obtained are influenced by the researcher or his or her reading of the group's discussion, thus raising questions of the validity of the research (see experimenter's bias).
17) identify some commonly occurring features of qualitative research in Psychology: [3] A tendency to use relatively unstructured data (…); An approach to theory that involves generating theories that are localised and context specific, rather than testing large-scale theories that seek to explain psychological process in all people (…);
Qualitative descriptions or distinctions are based on some quality or characteristic rather than on some quantity or measured value. Qualitative may also refer to: Qualitative property, a property that can be observed but not measured numerically; Qualitative research, a research paradigm focusing on non-quantifiable measurements
Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (including cultural anthropology and ethnology), sociology (including sociology of culture and cultural criminology), communication studies, human geography, and social ...
Glenn Firebaugh, Seven Rules for Social Research, Princeton University Press, 2008, ISBN 978-0-691-13567-0; Arnold A. Groh, Research Methods in Indigenous Contexts, New York: Springer, 2018, ISBN 978-3-319-72774-5; Mills, C. Wright. Appendix to Sociological Imagination (1959). Appendix, On Intellectual Craftsmanship, pp. 195–226. In the ...
Qualitative research is often exploratory and descriptive, emphasizing the importance of subjectivity, reflexivity, and interpretation. While qualitative methods are often viewed as opposite to quantitative methods, there is an increased emphasis in geography on mixed methods approaches that employ both.
Choosing a research question is the central element of both quantitative and qualitative research and in some cases it may precede construction of the conceptual framework of study; in all cases, it makes the theoretical assumptions in the framework more explicit and indicates what the researcher wants to know most and first.