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A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
A cooperative database is a type of database that holds information about customers and their transaction histories. Many companies will contribute information to a database in return for aggregate information on the customers other companies have provided.
Some retail advertising and promotion is partially or wholly funded by brands and this is known as co-operative (or co-op) advertising. [ 35 ] Retailers make extensive use of advertising via newspapers, television and radio to encourage store preference.
The following businesses are or were retailers' cooperatives, which are owned by retail businesses, and provide centralised marketing and buying services. This list is incomplete ; you can help by adding missing items .
The Advertising Checking Bureau, Inc. (ACB) is a company that develops, manages and administers local channel marketing programs for manufacturers and their retailers. ACB developed the first services specializing in auditing co-operative (Co-op) advertising invoices to determine the actual rates paid by retailers in daily newspapers in the early 1950s.
Retailers' cooperatives use their purchasing power to acquire discounts from manufacturers and often share marketing expenses. A retailers' cooperative is essentially a group of independently owned businesses that pool their resources to purchase in bulk, usually by establishing a central buying organization, and engage in joint promotion ...
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The way Co-op money is structured is important as it affects affiliates' willingness to participate in the brand's proposed marketing programs. Below are four common funding structures. Stipend - This structure gives affiliates the freedom to use a fixed quantity of money ($300 per month for example) to opt into marketing programs that the ...