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Alaska Airlines is a member of Oneworld, the third-largest airline alliance in the world. As of 2020, the airline employs over 16,000 people and has been ranked by J. D. Power as having the highest customer satisfaction of the traditional airlines for twelve consecutive years.
Oneworld (CRS: *O) is a global airline alliance consisting of 13 member airlines. It was founded on 1 February 1999. The alliance's stated objective is to be the first choice airline alliance for the world's frequent international travellers.
Alaska Airlines was also a former mileage partner with other SkyTeam members, including Aeromexico, from 2013 until 2017, and Air France and KLM, from 2007 until 2018. [39] [40] Emirates ceased to be a partner in 2021, shortly after Alaska joined the Oneworld alliance. The two airlines had a mileage agreement starting in 2012.
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An airline alliance is an aviation industry arrangement between two or more airlines agreeing to cooperate on a substantial level. Alliances may provide marketing branding to facilitate travelers making inter-airline codeshare connections within countries.
Under the deal, Hawaiian Airlines would become a member of the Oneworld alliance and the two airlines would operate a combined frequent-flier program. [18] The airlines have confirmed that miles held in Hawaiian's HawaiianMiles frequent flyer program would be converted to Alaska Airlines Mileage Plan scheme at a 1:1 ratio. [19]