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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. [1] Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research, information science and software engineering ...

  3. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    Thematic analysis is often understood as a method or technique in contrast to most other qualitative analytic approaches – such as grounded theory, discourse analysis, narrative analysis and interpretative phenomenological analysis – which can be described as methodologies or theoretically informed frameworks for research (they specify ...

  4. Qualitative psychological research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_psychological...

    Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.

  5. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    Focus groups are a qualitative research method often used in market research. They constitute a form of group interview involving a small number of demographically similar people. Researchers can use this method to collect data based on the interactions and responses of the participants.

  6. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative research is used in both consumer research and business-to-business (B2B) research. However, qualitative research methods are used depending on whether consumers or business decision-makers are being inter-viewed. In consumer research, a range of qualitative methods are used, particularly in-depth interviews, focus groups and ...

  7. Category:Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Category:Qualitative_research

    A list of articles relating to qualitative research methods. Subcategories. This category has the following 5 subcategories, out of 5 total. ...

  8. Social research - Wikipedia

    en.wikipedia.org/wiki/Social_research

    Sociologists developed new types of quantitative and qualitative research methods. Paul Lazarsfeld founded Columbia University 's Bureau of Applied Social Research , where he exerted a tremendous influence over the techniques and the organization of social research.

  9. Grounded theory - Wikipedia

    en.wikipedia.org/wiki/Grounded_theory

    Legitimize careful qualitative research, the most important goal, because, by the 1960s, quantitative research methods had gained so much prestige that qualitative research had come to be seen as inadequate. [3] A turning point in the acceptance of the theory came after the publication of Awareness of Dying.