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Demography is a leading journal on issues related to population and demographic trends [11] and research published in Demography has been cited in The New York Times. [ 12 ] [ 13 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 3.984.
Microtrends: The Small Forces Behind Tomorrow's Big Changes is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by Twelve on September 5, 2007. [ 1 ] Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for this book.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The Journal of Economic Literature classification codes are a way of categorizing subjects in economics. There, demographic economics is paired with labour economics as one of 19 primary classifications at JEL: J. [71] It has eight subareas: General Demographic Trends and Forecasts Marriage; Marital Dissolution; Family Structure
The marketing mix is the combination of all of the factors at the command of a marketing manager to satisfy the target market. [21] The elements of the marketing mix are: Product – the item or service that is being offered, through its features and consumer benefits and how it is positioned within the marketplace whether it be a high or low ...
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...