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The company first manufactured its jewelry in a factory that was founded by Rafaelian's father in 1966 [3] and all materials were made in America. [4] The first retail Alex and Ani store opened in Newport in 2009, [3] and in addition to the stand-alone stores, the jewelry was sold through national departments stores. [5]
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In 2004 Rafaelian founded Alex and Ani, a jewelry line named after her two eldest daughters. [4] The brand started with five cocktail rings and expanded into a full line of jewelry anchored by its patented expandable wire bangle. [7] Rafaelian has been interviewed by newspapers regarding current events, including the New York Daily News. [9]
Carolyn Rafaelian (Beta Upsilon) [4] – founder of Alex and Ani bracelets [5] Entertainment. Audrey Banach (Alpha Kappa) – Miss Kansas USA 2013 [6]
In 2011, The Paper Store invested over $10 million to build "shop within a shop" areas featuring the jewelry brand Alex and Ani in many of their stores - a significant move for the company. [7] As of 2022, The Paper Store had expanded to include 100 brick and mortar locations throughout the Northeast and Florida. Bob's son Tom Anderson is CEO. [6]