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  2. Trade name - Wikipedia

    en.wikipedia.org/wiki/Trade_name

    Using one or more fictitious business names does not create additional separate legal entities. [2] The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible.

  3. Product naming - Wikipedia

    en.wikipedia.org/wiki/Product_naming

    The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]

  4. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    In this case, a strong brand name (or company name) becomes the vehicle for marketing a range of products (for example, Mercedes-Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk, Cadbury Flake, or Cadbury Fingers in the UK). Corporate name-changes offer particularly stark examples of branding-related decisions ...

  5. Naming convention - Wikipedia

    en.wikipedia.org/wiki/Naming_convention

    Automobiles typically have a binomial name, a "make" (manufacturer) and a "model", in addition to a model year. Computers, and computer programs, often have increasing numbers in their names to signify the successive generations. School courses: an abbreviation for the subject area and then a number ordered by increasing level of difficulty.

  6. Unique Ways to Use Pinterest for Business - AOL

    www.aol.com/finance/unique-ways-pinterest...

    Pinterest has tons of tools for creating engaging content that inspires sales. Here are just a few ways to make the most of the platform’s unique offering. Unique Ways to Use Pinterest for Business

  7. New business development - Wikipedia

    en.wikipedia.org/wiki/New_business_development

    To chart the factors that are involved and create synergy between them, new business development draws heavily upon the fields of technology and business networks. The new business development process is to recognize chances and opportunities in a fast changing technological environment.

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