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Justice was examined in the study “’Putting on’ Sexiness: A Content Analysis of the Presence of Sexualizing Characteristics in Girls' Clothing”. [19] A total of 650 clothing pieces were analyzed into four groups defined as childish, sexual, both childish and sexual and neither childish nor sexual. [19]
Limited Too is a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice. [1]
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. [8] Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the ...
In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame.
The colors pink and blue are associated with girls and boys respectively in large parts of the Western world. Originating as a trend in the mid-19th century and applying primarily to clothing, gendered associations with pink and blue became more widespread from the 1950s onward.
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