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Content analysis is the study of documents and communication artifacts, known as texts e.g. photos, speeches or essays. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. [1]
There are two primary areas of media agenda-setting: (i) the media tells us the news and (ii) the media tells us what to think about the news. Press coverage sends signals to audiences about the importance of mentioned issues, while framing the news induces the unsuspecting viewer into a particular response.
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Many media outlets are either owned directly by the government of Malaysia (e.g. Bernama) or owned by component parties of the Barisan Nasional coalition which continuously form the government during Mahathir Mohamad's tenure until May 2018 (e.g. the Media Prima group, which is owned by the United Malays National Organisation). [1]