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Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System. Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. In 1932, the representative Shiseido brand of top class cosmetic products of the time, De Luxe, was born.
Clé de Peau Beauté is a Japanese luxury skincare and makeup brand. It was launched in 1982 in Japan. The brand is available in 23 countries and regions worldwide. [1] It is part of Shiseido, the Japanese multinational cosmetic company.
Some of Shiseido’s makeup brands have struggled, especially Bare Minerals, which Shiseido took private in 2010 for $1.7 billion. Shiseido sales dipped globally due to the COVID-19 pandemic, the ...
NARS is no longer a cruelty-free brand. In 2017, NARS announced that, despite being against animal testing, it was a requirement for selling products in the China market. In a public statement the company said: "We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in ...
PARIS — Shiseido Co. Ltd. is introducing three of its fragrance brands — Issey Miyake, Narciso Rodriguez and Serge Lutens — to Tmall in China as part of its drive to expand business in the ...
Anne Hathaway for Shiseido. Shiseido/YouTube Anne Hathaway is the new face of Shiseido. The 40-year-old actress was announced as the luxury skincare’s brand ambassador on Wednesday, August 30.
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