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The stenciling method of tire lettering became popular with auto racing teams in the 1950s as a way to display the tire manufacturer on the car's tires. [3] Tire lettering made its way to production tires in the mid-to-late 1960s in the form of raised white letter tires and gained popularity with American muscle cars in the 1970s and 1980s [4 ...
There is the rare exception of metric-diameter tires, such as the use of the 390 size, which in this case would indicate a rim of 390 mm in diameter. Few tires are made to this size currently. The number may be longer where a half-inch size is used, for example many heavy transport trucks now use 22.5-inch tires. [7] [8]
Later, entirely black tires became available, the still extant white sidewalls being covered with a somewhat thin, black colored layer of rubber. Should a black sidewall tire have been severely scuffed against a curb, the underlying white rubber would be revealed; it is in a similar manner that raised white letter (RWL) tires are made.
Increased fuel efficiency and tire mileage overcame the higher price of radial construction. According to a 1976 study, more police departments used steel or fabric radial-ply tires than belted bias-ply and bias or cross-ply tires for their pursuit cars. [15] Goodyear Polyglas tires are now manufactured for owners of period cars. [16]
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BFGoodrich developed and markets its flagship All-Terrain T/A and Mud-Terrain T/A tires. Due to its unique tread design and known raised white letters on the tire sidewall, the tire consolidated a loyal customer base, especially among off-roading enthusiasts, its main application is pickup trucks and body-on-frame SUVs.
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