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Company building in St. Louis in 2014. Alligator Oil Clothing was a clothing company in the United States. The company made oilcloth. The company's buildings in St. Louis, Missouri are listed on the National Register of Historic Places. [1] The company's buildings were listed on the National Register in 2013.
Alligator is now owned by Baker Street Brands, and produces rainwear, clothing and luggage, described as one of their "heritage brands". [1] In 2011, Baker Street Clothing won a four-year legal case against Lacoste, who argued that people would confuse the trademark Alligator with their crocodile logo.
The brand hit its peak popularity in the late '70s and early '80s when the "preppy" look became mainstream, with many nationwide department stores featuring separate "Izod/Lacoste" shops, with jackets, sweaters, and a wide variety of other apparel. During this period, annual sales reached $150 million for the shirts alone.
It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [6] René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match.
In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos.Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".
To place a file in this category, add the tag {{Non-free logo|Sporting goods company logos}} to the bottom of the file's description page. If you are not sure which category a file belongs to, consult the file copyright tag page. If this category is very large, please consider placing your file in a new or existing subcategory.
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