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The Justice brand outsold the much larger Walmart and Target stores in the girls' apparel category during the fourth quarter of 2011 and the first quarter of 2012. [ 9 ] On February 17, 2015, Ascena Retail Group, Inc. announced that the Brothers brand would be discontinued due to poor sales and recognition. [ 10 ]
While operating as The Limited Too, stores were proved to practice inverted vanity sizing, leaving inaccuracies in clothing sizes, [6] leading girls who shop there to feel overweight (example: a girl who would wear a size 12 at other stores would wear a 16 or even an 18 at Limited Too stores).
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. [8] Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the ...
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In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame.
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