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Juan Valdez Café is a multinational coffeehouse chain based in Colombia that specializes in coffee retail. Its purpose is to become a member of the worldwide coffee restaurant business, and promote Colombian coffee .
Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
Juan Valdez drinks Costa Rican coffee (Spanish: Juan Valdez bebe café de Costa Rica) is a slogan, implying that Juan Valdez, a fictional character created by the Federación Nacional de Cafeteros de Colombia (Fedecafé), drinks coffee from Costa Rica. At one time, it was used on bumper stickers in Costa Rica. [1]
The highly successful Juan Valdez branding concept was launched in 1960 to distinguish 100% Colombian coffee from coffee blended with beans from other countries. The trademark character made its debut on a whole-page ad in the Sunday edition of The New York Times on January 6, 1960, featuring a country farmer (campesino) carrying coffee on his ...
The famous advertising icon "Juan Valdez", represented by a Paisa farmer wearing a carriel, aguadeño hat and poncho, and accompanied by a mule, has become a triumph of advertising communication. Juan Valdez has been considered in United States as the advertising image of greater recall among the inhabitants of that country in the year 2005.
Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 16 February 2025. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources. This is a worldwide list of notable coffee companies that roast or distribute coffee. List Company name Year founded Location ...
Juan Valdez is an advertising character, portrayed as a Colombian coffee farmer. Juan Valdez also may refer to: Juan Valdez Cafe, coffeehouse chain elaborating on the coffee promotion; Real human individuals: Juan Valdez (governor) (fl. 1710), governor of Spanish colonial Texas; Juan Valdez (activist) (1938–2012), American land grant advocate