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2. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked ...

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. [25]: 117 Search engines often employ visual cues to differentiate sponsored results from organic results. Search ...

6. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google's partner network, [18] members of which receive a portion of the generated income. In 2024, Google Ads introduced AI-powered tools, including the "Ads Power Pair" of Search and Performance Max, designed to improve campaign efficiency ...

7. Contextual advertising - Wikipedia

   en.wikipedia.org/wiki/Contextual_advertising

   Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. When a visitor does not click on an ad quickly enough (the minimum time a user must click on the ad), the ad automatically changes to the next relevant ad.

8. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.

9. Search syndication - Wikipedia

   en.wikipedia.org/wiki/Search_syndication

   Google currently has the largest search syndication network. It adopted search syndication when it rolled out AdSense for Feeds in 2005, to address the fact that it had more advertisers than user queries to its search engine. To find additional traffic for these advertisers, Google began showcasing search ads on third-party sites across the web.