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Getting to Yes: Negotiating Agreement Without Giving In is a best-selling 1981 non-fiction book by Roger Fisher and William Ury. [1] Subsequent editions in 1991 [ 2 ] and 2011 [ 3 ] added Bruce Patton as co-author.
BATNA was developed by negotiation researchers Roger Fisher and William Ury of the Harvard Program on Negotiation (PON), in their series of books on principled negotiation that started with Getting to YES (1981), equivalent to the game theory concept of a disagreement point from bargaining problems pioneered by Nobel Laureate John Forbes Nash decades earlier.
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At some point in a negotiation, parties have to decide on a final agreement. The more value they have created, the easier this will be, [ 16 ] but research suggests that parties default very easily into positional bargaining when they try to finalize details of agreements. [ 17 ]
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The points are clear, but they do need a bit more of support. The main ideas discussed are those of the background of the book, the method of principled negotiation, the method in action and the commentary in regards to the book and method. I feel like there could be more support and references introduced in the sections.